With sharp styling, power and impressive safety features, the 2010 Optima midsize sedan returns to the Kia Motors America (KMA) line-up as a real contender within its segment. Offering consumers a stylish, spacious, powerful and fuel-efficient midsize sedan, Optima was named number one on the “Best Vehicles for Carpooling” list by Forbes.com as well as given a “Best Bet” distinction by The Car Book 2009.
For 2010, Optima brings with it much of the sophisticated design and features from the refreshed 2009 model, including the dynamic tabbed grille found on all new Kia models, as well as enlarged and narrowed headlamps that have a more forceful look. New for 2010 all V6 models receive a blacked-out lower rear bumper to enhance the sedan’s more refined persona, as well as a push button start feature, standard on all SX trims.
Available in three trims for 2010, the value-oriented LX, luxuriously appointed EX and energetic SX, all trims effortlessly offer consumers a comprehensive blend of features and value. Optima LX presents a sleek profile with clear-lens halogen headlamps, a chrome grille, dual power heated body-color side mirrors with integrated turn signals, body-color door handles, bumpers, side moldings and garnish, a tinted windshield with sunshade band and chrome edging around the windows.
For those looking for additional well-appointed refinements, the EX trim also comes equipped with standard front projection fog lamps, chrome door handles and adds solar glass to the tinted windshield with sunshade band. For a more muscular variation, the Optima SX offers standard blacked-out halogen headlamps, a blacked-out front grille and uniquely designed alloy wheels with hyper-silver finish.
Optima’s cabin offers occupants both space and comfort with a number of standard convenience features. The standard AM/FM/CD/MP3 audio system features USB and auxiliary jacks and SIRIUS Satellite Radio capability with three months complimentary service¹. For EX and SX models, an optional in-dash voice-activated navigation system also ups the convenience level.
Optima LX comes well-equipped with standard air conditioning, power windows and door locks, a six-way adjustable driver’s seat and four-way adjustable front passenger seat as well as 60/40-split folding rear seats. Automatic transmission models add tilt and telescopic steering column, keyless entry and alarm, cruise control and steering wheel-mounted audio controls.
EX models upgrade to leather seat trim, a leather-wrapped steering wheel and shift knob, automatic temperature control, an auto-dimming rearview mirror featuring Homelink®, compass, an eight-way power adjustable driver’s seat and floor mats. The Premium Package on EX and SX trims offer further content upgrades, including a power sunroof, an Infinity® audio system, power front passenger seat, heated front seats and rear window sunshade. EX Premium Package adds power adjustable pedals and 17-inch alloy wheels. Hands-free Bluetooth® calling capabilities heads the list of available accessory options.
The barrel-type instrument cluster design exudes a luminous red glow, while two seat trims are offered in either gray or beige color schemes – cloth (LX), leather (EX) – and black leather with woven fabric inserts on SX models. SX models also feature aluminum trim, alloy sport pedals and a Supervision™ meter cluster, push-button start with smart key system and steering wheel paddle gear shifters.
Available in two powerplants – a 2.4-liter four-cylinder or a 2.7-liter V6 engine – and two five-speed transmissions (manual with LX four-cylinder model only), the fuel-efficient 2.4-liter engine produces 175 horsepower and 169 pound-feet of torque. Upgrading to the available 2.7-liter V6 engine (for EX and SX models) will deliver 194 horsepower and 184 pound-feet of torque, while mated to a five-speed automatic transmission. Fuel economy for the 2.4-liter engine comes in at an impressive 22/32 A/T (city/highway) while the 2.7-liter V6 engine offers a respectable 20/28. All automatics feature Sportmatic™ clutchless shifting.
Optima’s four-cylinder engine is further enhanced with dual Continuously Variable Valve Timing (CVVT) and a Variable Intake System (VIS) while the 2.7-liter V6 has single CVVT and VIS. These added systems improve the vehicle’s fuel economy without sacrificing power.
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